Creating email campaigns, brochures, offering memorandums, flyers, print and web ads, window signs, quarterly market reports. Designing custom flyers, brochures, building logos, window signs, tour books, and mapping boards. Custom presentations catering towards specific clients and industry needs. This includes print and on-screen material. Print and production of presentation materials, window signs, and special events collateral
Converted branded materials from GVA Williams to FirstService Williams in 2009, and then over to Colliers International in 2010.
Creating email campaigns from the ground up. Minimizing bounce back and unsubscribe rates, and heavily increased the amount of open and click-through rates. Also combating spam filters by hand-coding HTML/inline CSS for each campaign.
Print and production of presentation materials, window signs, and special events collateral.
Director of Sales for U.S., Canada, and Mexico. Servicing Key Accounts, Dealers, and Customer Service. Coordinating exclusive cycling events for consumers and dealers, providing content for team photo shoots, and in-store visits.
Opened 15 new Authorized Dealer accounts within 6 months, expanding the current store front locations by 18%.
Created a database of existing dealers, competitors locations, and potential locations. Used GIS mapping, historical sales data, and industry trends to pinpoint new sales opportunities.
Built a previously non-existent database of clients using the
web-based CRM HighRise. Enabling company wide visibility on client history.
Ten years experience within 44Board, the board sports division of Pedigree Ski Shop. Store Manager, key holder, merchandising, scheduling, and inventory management. Also responsible for hiring and training new employees.
Buyer for skateboarding hard goods, apparel, and footwear for all 4 store locations.
Long Term Growth
Realized an opportunity within the company to expand its snowboard specific storefront into skateboarding as well. Recruited a team of local skateboarders to help promote the shop. Organized team demos, skate lessons, and contests. Produced a shop video featuring all the team members.
Worked with local towns and organize skatepark events, helped raise money and awareness to get skateparks built in Fairfield and Westchester County.
Design and Content
Designed original artwork for shop skateboards and t-shirts. Created and edited content for a seasonal catalog, email campaigns, and local print ads.