Case Studies

Cushman & Wakefield

Challenges:

During the multiple organizational merges and rebrands over the last five years, there was a low organization of team marketing collateral. There was also a long turn around time between the brokerage and marketing teams on both ends.

Results:

Created templates for Offering Memorandums and frequently used items for three different Capital Markets / Investment Sales teams. Marketing material was catered to each teams typical type of asset, and content typically used by one team. Collateral included Excel sheets for the brokerage and financial analysts that allowed them to easily change numbers across the entire sheet with formulas, and easy enough to allow the Graphic Designer to update Offering Memorandums. The results allowed the marketing team to build out typical packages quicker when teams are on extremely tight deadlines, and bringing assets to the market on schedule.

Feature 3

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